WesBank, a division of FirstRand Bank Limited, is a leading Vehicle and Asset Finance bank and part of one of the largest financial services groups in Africa. WesBank has over 40 years experience in asset finance. We focus on providing secured instalment finance to retail, public sector and corporate markets, as well as related services such as insurance, fleet management and full maintenance rental. WesBank is the partner of choice for over 60 leading international brands in fields such as automotive original equipment manufacturers (OEMs), insurance providers and oil companies. We are a global company with successful operations throughout Africa as well as the UK.
The Digital Marketing Specialist provides specialist digital marketing advise to stakeholders and executes activity and project delivery according to set digital, direct and content marketing strategies and objectives.
experience and qualifications
· Relevant Diploma with specialisation in marketing management or a marketing focus area. · 3 to 5 years experience in a similar environment of which 1 to 2 years ideally at junior (entry level) management level preferably
Additional information and responsibilities
· Produces or reviews cost reports to make sure they accurately reflect work activity. · Ensures financial documentation is maintained to support accurate record keeping and future requirements as per legislation. · Escalates potential risks that may lead to increased costs or financial losses. · Presents work proposals on planned activities that will require financial resources. · Gives input into the budgeting process and monitors costs for the financial year according to the operational plan. · Allocates and approves expenditure. · Reviews all costs and manages the variances. · Implements customer service solutions demonstrating the shared values “My work is my signature” and “My word is my bond”. · Manages and takes accountability for the implementation and maintenance of Treating Customers Fairly (TCF) outcomes for customer service delivery across area of responsibility. · Investigates and understands customer needs to enable delivery of a quality service. · Monitors reports and aligns processes to maximise process improvement with cost effective systems and tools. · Assesses and tests current systems and processes to determine in-efficiencies and automated processes. · Coordinates all reporting requirements across digital media and direct marketing activities. · Gathers relevant market data and compiles insights to inform strategic decision making. · Gathers and disseminates accurate and timely information to all relevant stakeholders throughout the business and broadcasts media. · Displays analytical business thinking. · Translates marketing strategies and campaigns into actionable digital campaigns and initiatives aligned to strategic objectives and with specific performance measures and controls systems to track. · Implements various audience strategies, based on propensity models, attribution models and keypredictive models in the analytics domain. · Provides conversion rate optimisation, including collaboration with digital sales teams, input into salesworks treams utilising the relevant digital analytics. · Test A/B tests and multivariate testing of digital marketing campaigns. · Provides input into personalisation projects through the application of digital marketing data models and decision trees. · Translates digital marketing campaigns into UI and UX specs through to the design and development of digital landing pages. · Input AdTech and MarTech development requirements into the development community, including all automation, personalisation, AB testing and attribution modelling projects. · Serves as an active member of the segment marketing leadership team through partnership with colleagues, driving collaboration and integrating deliverables to optimise the impact of an integrated marketing approach on the relevant customer segment. · Implements business processes according to benchmarks and the Shared Values. · Reviews and reports on the performance of business processes. · Analyses the internal service delivery processes and comes up with innovative ideas and/or participates in working groups to improve and streamline processes, increase revenue, drive efficiencies and minimize redundancy and waste. · Monitors and controls the quality of business processes in terms of defined standards. · Identifies effective activities to address own development gaps. · Creates own development plan and reviews plan with manager. · Understands which competencies and skills should be mastered to ensure personal development and performance. · Demonstrates a commitment to continuous personal improvement in line with the Shared Value “I get better and better”. · Influences all resourcing decisions in line with the business areas Transformation objectives. · Demonstrates leadership that builds team cohesion. · Demonstrates the shared value “We strengthens me” and encourages an environment that values diversity and inclusion.